My Internship Experience at Arun Ashok & Co. – Understanding Taxation through Practice

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This project explores taxation's impact on the marketing mix, focusing on GST and its influence on pricing, logistics, and promotional strategies. Based on insights from Arun Ashok & Co., it combines theoretical concepts with practical applications through data analysis and internship experience. The report highlights taxation's strategic importance in business, offering recommendations for improved tax compliance, ERP system integration, and marketer education. Covering key topics such as...