create a 10 slides for my lecturer
create a 10 slides for my lecturer
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This research presentation explores the impact of Jiniso and Shopee on consumer purchase decisions, led by Lanang Rahat Binawan Putra. Utilizing the DTPB framework, it aims to provide insights into brand image and consumer attitudes. The study will assess both direct and indirect effects through path coefficients and evaluate mediation using bootstrapping techniques, highlighting expected findings and their practical implications.