Neuro Marketing insights into Consumer Behavior

Created using ChatSlide

This lecture delves into neuromarketing, covering its definition and scope, the subconscious influences on consumer behavior, and its innovative tools like eye-tracking, EEG, and fMRI. Real-world applications such as branding and packaging evolution are explored alongside strategic implications like neuro-pricing and sensory engagement. The session also addresses ethical considerations and future advancements, highlighting the shift of marketing practices from art to science.