Next Year Plan

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The strategic blueprint for FY26-27 focuses on positioning the brand as a leading vodka choice by aiming to achieve over 10 million cases. Key strategies include enhancing shelf presence as a cultural authority, influencing consumer moments, and leveraging cultural events and influencer partnerships. The approach emphasizes urban and adventure vibes through OTT platforms and consumer insights for innovative flavors. Market execution tactics prioritize increased shelf share in key venues,...