Product Development Strategy for Stabilo Distribution in Vietnam

Created using ChatSlide

The presentation delves into the strategic frameworks and organizational dynamics of Minh Nam & MIRA, pivotal players in the STABILO brand's operations. It covers company structure, partnership history with Plus Vietnam, and a robust distribution strategy targeting different regions. The focus is on optimizing inventory and supply chain management, key account development, and the expansion roadmap from 2027 to 2029. Additionally, it examines e-commerce growth strategies, marketing...