Revitalizing OD: Crafting a Unified Brand Identity

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Founded in 2019 in Karachi, this dynamic company has leveraged Instagram-driven growth to expand to 59 outlets by 2026, solidifying its presence in the donut and cafe-style dining market. Under the visionary leadership of CEO Rayyan Sohail, and directors Mustafa and Ahmed Sohail, the company emphasizes customer engagement through social media, affordable premium products, and loyalty programs targeting Gen Z and millennials. Despite challenges like brand identity and operational consistency,...