Social Media's Impact on Consumer Behaviour in Education

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This lecture explores social media's transformative role in shaping consumer purchasing behaviours, focusing on its influence across decision-making stages—awareness, evaluation, purchase, and post-purchase. We will examine how social media fosters engagement, informs perceptions, and integrates into daily interactions, ultimately impacting satisfaction and future decisions. The session will conclude by acknowledging its enduring influence as a structured trend in consumer behaviour,...