Optimising the PTE Website for Conversion and Acquisition

This presentation, led by Sara Ginsburg, focuses on optimising the PTE website to drive growth and conversions. It explores actionable opportunities in SEO, personalisation, and user journeys, employing data-driven techniques. Key topics include improving booking flows, enhancing product visibility, and restructuring information architecture while tailoring strategies for regional markets like UAE and India. The approach integrates robust tracking, mobile usability enhancements, and...