Optimizing Campaigns: Inside the Working of Google Ads

This onboarding programme provides a comprehensive introduction to Google Ads by exploring its basics, importance, and optimisation. It includes setting up ad campaigns, defining goals, and understanding different ad formats. Participants will learn to optimise performance through keyword targeting, monitoring key metrics, and improving ROI. Special focus is given to training teams for campaign success and offering continuous learning resources. Advanced concepts, such as leveraging...