We need to present our findings and pitch our idea. We also have 6 minutes of total presentation time, so keep the number of slides in accordance to that. Max is 25, but we can and probably should do lower than that. I'll upload graphs and other info that you should include in the slides according to the format I share. Objective Imagine your group has been hired as innovation consultants to help reinvent Pakistan International Airlines (PIA) as a newly privatized airline. Your challenge is to use online customer reviews and big data analytics to generate creative ideas for PIA's future. Your ideas should be novel, useful, and feasible, supported by meaningful customer insights and consistent with your proposed positioning of PIA. Data Sources Two datasets are available in the Assignments folder on LMS: 1. PIA Reviews (AirlineRatings): Customer reviews of PIA, highlighting passenger experiences, satisfaction, and complaints. 2. International Airline Reviews (Skytrax/AirlineQuality): A historical database of reviews of major international airlines, including PIA, collected a few years ago. Although the original website is no longer available, these reviews offer valuable opportunities to learn from other airlines. You may analyze the entire database or select a relevant subset of airlines for deeper analysis and comparison. Assignment Tasks 1. Define the Innovation Challenge Briefly establish the strategic context for your analysis. What opportunities and challenges does PIA face as a newly privatized airline? Which customers should it target, and how should it position itself relative to competitors? 2. Analyze Customer Reviews Use big data analytics tools of your choice, including word clouds, sentiment analysis, aspect-based analysis, topic modeling, perceptual mapping, and emotion analysis. Explore customer needs, frustrations, positive experiences, and opportunities for innovation. Present multiple relevant visualizations and interpret their findings, explaining how they inspire your ideas. 3. Generate and Develop Creative Ideas Propose one or more innovative ideas for PIA, supported by your analytical insights. Use the Innovation Worksheet (Point of View statements, Jobs-to-Be-Done statements, and How Might We questions) to translate customer insights into innovation opportunities. Develop your most promising ideas using the Idea Napkin, covering the idea's name, description, target customers, pain points, customer benefits, and a visual sketch of the proposed experience. Templates and a completed PIA example are provided. 4. Defend Your Recommendations Explain why your proposed ideas are novel, useful, and feasible. Demonstrate a clear connection between your customer review analysis, insights, proposed innovations, and desired positioning of PIA. Use creative visualizations, illustrations, or AI-generated concepts wherever helpful.
We need to present our findings and pitch our idea. We also have 6 minutes of total presentation time, so keep the number of slides in accordance to that. Max is 25, but we can and probably should do lower than that. I'll upload graphs and other info that you should include in the slides according to the format I share. Objective
Imagine your group has been hired as innovation consultants to help reinvent Pakistan
International Airlines (PIA) as a newly privatized airline. Your challenge is to use online
customer reviews and big data analytics to generate creative ideas for PIA's future. Your
ideas should be novel, useful, and feasible, supported by meaningful customer insights
and consistent with your proposed positioning of PIA. Data Sources
Two datasets are available in the Assignments folder on LMS:
1. PIA Reviews (AirlineRatings): Customer reviews of PIA, highlighting passenger
experiences, satisfaction, and complaints.
2. International Airline Reviews (Skytrax/AirlineQuality): A historical database of
reviews of major international airlines, including PIA, collected a few years ago.
Although the original website is no longer available, these reviews offer valuable
opportunities to learn from other airlines.
You may analyze the entire database or select a relevant subset of airlines for deeper
analysis and comparison.
Assignment Tasks
1. Define the Innovation Challenge
Briefly establish the strategic context for your analysis. What opportunities and
challenges does PIA face as a newly privatized airline? Which customers should it
target, and how should it position itself relative to competitors?
2. Analyze Customer Reviews
Use big data analytics tools of your choice, including word clouds, sentiment analysis,
aspect-based analysis, topic modeling, perceptual mapping, and emotion analysis.
Explore customer needs, frustrations, positive experiences, and opportunities for
innovation. Present multiple relevant visualizations and interpret their findings,
explaining how they inspire your ideas.
3. Generate and Develop Creative Ideas
Propose one or more innovative ideas for PIA, supported by your analytical insights. Use
the Innovation Worksheet (Point of View statements, Jobs-to-Be-Done statements, and
How Might We questions) to translate customer insights into innovation opportunities.
Develop your most promising ideas using the Idea Napkin, covering the idea's name,
description, target customers, pain points, customer benefits, and a visual sketch of the
proposed experience. Templates and a completed PIA example are provided.
4. Defend Your Recommendations
Explain why your proposed ideas are novel, useful, and feasible. Demonstrate a clear
connection between your customer review analysis, insights, proposed innovations,
and desired positioning of PIA. Use creative visualizations, illustrations, or AI-generated
concepts wherever helpful.
Created using ChatSlide
This strategy focuses on repositioning PIA as 'The Direct Way Home' by prioritizing families, workers, and business travelers while leveraging customer reviews for innovation. It aims to transform review evidence into actionable opportunities by highlighting strengths in routes, pricing, and food, while addressing weaknesses in disruption and booking. The plan includes launching new initiatives like Waqt, Kunba, and Pehli Jhalak, emphasizing their novelty and feasibility, and establishing a...