Pay Per Click Advertising: History, Development, and Campaign Setup

This onboarding module explores the essentials of Pay-Per-Click (PPC) advertising, covering its history, current trends like AI-driven strategies and voice search, and future directions such as emerging technologies and privacy considerations. New hires will learn how to set up a campaign by defining business goals, choosing platforms, designing ads, and optimising performance, providing a robust foundation for leveraging PPC in digital marketing.