Strategic Relaunch of Rural Retail: Peavey Mart Case Study

This lecture explores the objective of relaunching Peavey Mart, focusing on restoring trust, addressing financial challenges, and strengthening rural ties. It provides an in-depth assessment of the company's position through historical insights, SWOT analysis, and competitive review. Recommendations highlight adopting a blended strategy, prioritising niche rural products, and fostering community engagement. By leveraging expertise in brand management and educational leadership, the session...