Porter's Five Forces & Nike's Core Competencies 🏃‍♂️

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This presentation explores the concept of buyer power within the sportswear industry, particularly its impact on Nike. It examines key challenges such as pricing pressures, increasing customer power due to online transparency, and retailer dependencies. Strategic responses like Nike's adoption of a Direct-to-Consumer model and emphasis on brand equity are discussed. The session concludes with insights into Nike’s long-term strategies and broader implications for business sustainability in a...