AI-Driven Marketing Strategies: Netflix vs Jio+Hotstar

This presentation explores the integration of AI in marketing, focusing on personalization techniques used by OTT platforms like Netflix and Jio+Hotstar. It delves into a comparative analysis of their approaches, highlighting strategies in personalization, regional focus, and live content engagement. The session also examines the business impacts of AI, particularly in enhancing user retention and driving engagement through technological advancements. Future prospects of AI in streaming...