Promotion's Role in Business Success

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This lecture delves into the role of promotion in business development, highlighting how strategic promotions serve as critical test beds for businesses. It emphasizes empowering frontline teams, illustrated by handling 120 campaigns in 2,400 stores, underscoring employee co-ownership's importance in those initiatives. Students will learn about the significance of connecting authentically with urban customers and understanding their desire for genuine engagement. Additionally, the class will...