Optimising Bonprix Polska: Strategic Solutions & Implementation

This presentation delivers an analysis of Bonprix Polska's e-commerce operations within an international framework. It identifies logistics inefficiencies, profitability challenges, and e-commerce costs as key issues, rooted in data management and scaling strategies. Proposed solutions focus on data standardisation, logistics automation, and cost reduction, emphasising omnichannel growth through enhanced delivery, simplified returns, and personalised interactions. A phased implementation...