Strategic Audit of Souq.com: Evolution to E-Commerce Leader

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The strategic audit of Souq.com offers a comprehensive overview of its evolution and significance in the MENA e-commerce landscape. Following its acquisition by Amazon, Souq.com has focused on differentiation, localization, and vertical integration to maintain its competitive edge. Despite challenges, strategic solutions such as logistics expansion, reducing cash-on-delivery dependency, and enhancing user experience are paving the way for success. The audit summarizes key findings, outlines...