# Calimaco Technical Kickoff - Slide Content --- ## SLIDE 1: Title ``` INGENIOUS TECHNOLOGIES x CALIMACO Technical Kickoff Wintown | Strendus | Vivento | Jubilee January 2026 ``` --- ## SLIDE 2: Agenda ``` AGENDA 1. Who is Ingenious Technologies? 2. What is Affiliate Tracking? 3. The Tracking Flow 4. The iGaming Challenge 5. The Solution: Conversion Importer 6. API Requirements 7. Data Fields We Need 8. Questions & Next Steps ``` --- ## SLIDE 3: Who is Ingenious? ``` WHO IS INGENIOUS TECHNOLOGIES? "Partner Marketing Platform of the next generation" ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ CORE MODULES: • TRAIL → Tracking & Attribution • FINANCE → Billing & Commissions • PARTNERSHIPS → Partner Management • INSIGHTS → Reporting & Analytics ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ SaaS Platform for Enterprise Clients Used by: Novoline, Merkur, Lottohelden, moebel.de ``` --- ## SLIDE 4: What is Affiliate Tracking? ``` WHAT IS AFFILIATE TRACKING? THE GOAL: Connect a customer action to the traffic source that brought them. THE SIMPLE VERSION: Partner promotes brand ↓ Player clicks link ↓ Player registers & deposits ↓ Partner gets commission WHY IT MATTERS: • Know which partners bring valuable players • Pay commissions accurately • Optimize marketing spend ``` --- ## SLIDE 5: The Tracking Flow (DIAGRAM) ``` THE TRACKING FLOW ┌─────────────────────────────────────────────────────────────────────────────┐ │ │ │ ┌──────────┐ ┌──────────────────┐ ┌───────────────────┐ │ │ │ │ CLICK │ │ REDIRECT│ │ │ │ │ PLAYER │────────▶│ INGENIOUS │────────▶│ WINTOWN │ │ │ │ │ │ TRACKING │ │ WEBSITE │ │ │ └──────────┘ │ │ │