Decoupling Constraints for Sustainable Rural Entrepreneurship

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This lecture explores challenges and solutions in rural entrepreneurship, focusing on digital and socio-cultural barriers. It introduces a 'Phygital' framework to integrate physical and digital interventions. Key points include gendered socio-cultural challenges, infrastructure gaps, and digital adaptation issues. Research highlights gaps in sustainability models and the need for integrated structural frameworks. Findings propose a five-pillar structural model, emphasizing fintech tools and...