Localized TV's Role in Shaping Egyptian Youth Culture

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This research delves into the globalized media landscape, focusing specifically on 'glocalized' media consumption among Egyptian youth. It addresses the cultural impact of media globalization in the Middle East, with a particular emphasis on Egypt, identifying a significant gap in existing literature. The study contributes to media studies by examining consumption patterns, 'glocalization' effects, and cross-cultural openness. Insights from the literature review highlight how global reality...