Senior UX Research Case Study for Agoda Interview

This project focuses on addressing lower conversion rates in France by reframing checkout trust concerns as confidence issues. It explores user behavior through targeted research questions and employs a structured methodology using UX tools, behavioral data, interviews, and A/B testing. Data collection centers on checkout drop-offs and user insights, leading to an analysis of quantitative and qualitative blockers. Proposed solutions include delivery reliability and trust-enhancing interface...