Senior UX Research Case Study for Agoda Interview

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This project focuses on addressing lower conversion rates in France by reframing checkout trust concerns as confidence issues. It explores user behavior through targeted research questions and employs a structured methodology using UX tools, behavioral data, interviews, and A/B testing. Data collection centers on checkout drop-offs and user insights, leading to an analysis of quantitative and qualitative blockers. Proposed solutions include delivery reliability and trust-enhancing interface...