Optimizing Floral E-Commerce: Campaign Strategies & Insights

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The presentation outlines the Calla & Ivy campaign aimed at increasing sales by 10% among women aged 24–55 in North Holland. Key focus was on promoting fall flower bouquets with strategies like free shipping and discounts, using targeted advertising on platforms including Facebook and Instagram. A/B testing and analytics helped measure engagement and refine strategies. The campaign resulted in increased brand awareness, providing valuable insights for future planning and optimization. Metrics...