Retail Analysis: Sogo Department Store in Hong Kong

Overview of the retail sector in Hong Kong/Asia and the importance for Sogo Department Store. Company background, market positioning, and comparison with other retail companies. Details of membership program, target customer demographic, and customer retention strategies. Retail mix including product offerings, pricing strategies, store design, and promotional activities. Identification of challenges in the retail sector and recommendations for Sogo Department Store to enhance customer reten...