Essentials of Sales Promotion in Marketing

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This presentation explores the fundamentals and techniques of sales promotion, delving into its definition, role, and impact on consumer behavior. It examines trade-oriented, consumer-focused, and salesforce-targeted methods while highlighting the benefits such as enhanced sales, customer satisfaction, and market loyalty. The session compares sales promotion with advertising, focusing on their integration for achieving business goals and long-term branding. Finally, the presentation provides...