Assessing and Improving Fintech Adoption through Strategic Marketing

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This presentation offers a comprehensive analysis of Cowrie Digital Payments with a focus on strategic marketing, consumer insights, and market positioning in the fintech industry. Key topics include barriers to fintech adoption in Nigeria, particularly the trust gap, and strategies for rural and urban consumer engagement. The presentation covers a STP strategy for Ghana with an emphasis on SMEs and remittances, along with brand equity and trust-rebuilding initiatives. Additionally, it...