Optimising Camper Water Solutions: Convenience over Safety Concerns

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This lecture will explore the core challenges and research problem surrounding market perceptions of water product alternatives, particularly among campers in the EU and Netherlands. We will utilise a methodological framework incorporating desk research and campsite interviews, alongside the VPC and HBM models, to address low risk and value mismatches in adoption. Essential findings reveal campers view water as a practical need rather than central to their travel, suggesting a strategic pivot...