Integrating Persuasion in Ad Design for Education

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This coursework guides students on developing impactful outdoor advertisements by defining a product or service focus and utilizing tools like Canva or Photopea for design. Students will learn to establish an appropriate ad format, such as A4, while integrating strategic advertising techniques. Instruction includes the use of the AIDA model to capture consumer attention, Cialdini’s principles of persuasion to influence behavior, and Maslow’s hierarchy to address consumer needs effectively....