Shopper Profile Demographics: Brand Comparisons

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This presentation delves into 'Understanding Shopper Demographics' and 'Brand Comparisons in B2B Sales'. We will define key shopper profiles, identify factors influencing purchasing decisions, and explore current demographic trends. Building on this foundational understanding, we'll analyze brand performance across different demographics, comparing preferences to highlight opportunities for B2B sales. Leveraging insights from retail analytics, we aim to provide data-driven recommendations to...