Optimising Revenue through Technology in B2B Publishing

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This presentation delves into the intricacies of consulting strategies for a B2B publishing services company. We begin with a consulting disclaimer, emphasising the importance of strategic audits on revenue focusing on qualified leads over vanity metrics. The session analyses the business model, highlighting EDGAR as a pivotal technology tool. Core services and positioning are critically assessed, noting strengths like testimonials and the challenges with Stream C. Trust and offer-market fit...