Simplifying Retail Promotions for Enhanced Customer Engagement

This presentation explores strategies for simplifying retail promotions to enhance customer engagement and boost market share. It identifies current challenges, including complex structures and resource constraints, and introduces solutions like category-specific strategies, the 'BetterRewards' programme, and digital tools integration. Case studies from global leaders such as CVS, Tesco, and Boots underscore effective customer-oriented approaches and guide metric-based success evaluation. Key...