Elevating Skoda Slavia: Consumer Insights & Strategy

This presentation explores key findings from the Skoda Slavia study, addressing mixed consumer sentiment and strategies to enhance brand perception. It analyses current awareness channels, revealing challenges in relatability and premium positioning. Factors influencing purchase, such as design strengths and concerns about pricing, comfort, and trust, are examined. Opportunities for improvement include advancements in comfort, technology integration, and addressing cost concerns. Strategic...