Impact of 'Risk-Free' Ads on College Sports Betting Risk Perception

This research explores the influence of 'Risk-Free' advertising in sports betting, examining how it alters financial risk perception and betting behavior. The study considers the post-2018 legalization, targeting strategies focusing on college students, and promotional tactics like framing and gamification. A controlled experimental design with SXU students evaluates the effect of ads containing 'Risk-Free' language versus neutral messaging. By analyzing participants' perceived risks and...