Think like a professional presentation designer: keep the content, improve the way it is communicated visually. Prioritize PowerPoint-native editable elements over AI-generated images. "Slide 1 Campaign Conversion Performance Lead-to-Enrollment Conversion Rates • French Campaign: 4.9% • Night School Toronto: 1.72% • Night School Vancouver: 10% Key takeaway: French is performing well, while Night School Toronto requires a strategic review. Slide 2 Proposed GM KPIs Lead-to-Enrollment Conversion KPI • 8% — Minimum acceptable • 10% — Target • 12% — Strong performance • 15% — Excellent performance Monthly Revenue Targets Campaign Monthly Target KISS French $70,000 Night School Toronto $17,000 Night School Vancouver $15,000 KISS French: $70K represents approximately 43% of the $163K total KPI target. Slide 3 Night School Campaign Performance Search leads are converting into sales for other ILAC products. The Night School campaign is generating value beyond direct Night School enrolments. Recommendation 1. Stop the dedicated Night School search campaign 2. Use Bridge to promote Night School every 2 months 3. Reallocate approximately $700/month to campaigns with stronger revenue potential and proven results Slide 4 Slide 5 Slide 6 Slide 6. Launch ILAC Pathway Overseas Recommended Market Priority 1. 🇨🇱 Chile — First campaign 2. 🇨🇷 Costa Rica — Next market to test 3. 🇵🇦 Panama — Secondary opportunity 4. 🇸🇻 El Salvador — Longer-term opportunity Why Start with Chile? • Strong and established international education market • High interest in Canada as a study destination • Large pool of students interested in English + higher education pathways • Strong digital and social media penetration Recommendation: Launch Chile first, test performance, then scale to the next market. Slide 5 Launch French Mobility Overseas Priority Markets 1. 🇧🇷 Brazil — Priority #1 2. 🇲🇽 Mexico 3. 🇨🇴 Colombia 4. 🇵🇭 Philippines Recommendation: Start with Brazil as the first overseas digital campaign market, then expand based on results. Slide 6 Launch Camp Overseas Campaign Recommended Launch: February 2027 Top Nationalities for Direct Camp Sales — 2026 Market Sales 🇯🇵 Japan 33 🇹🇼 Taiwan 21 🇲🇽 Mexico 10 🇰🇷 Korea 9 🇨🇳 China 8 🇭🇰 Hong Kong 5 Recommendation: Prioritize digital campaigns in markets with the strongest proven direct-sales performance. One suggestion
Think like a professional presentation designer: keep the content, improve the way it is communicated visually. Prioritize PowerPoint-native editable elements over AI-generated images.
"Slide 1
Campaign Conversion Performance
Lead-to-Enrollment Conversion Rates
• French Campaign: 4.9%
• Night School Toronto: 1.72%
• Night School Vancouver: 10%
Key takeaway:
French is performing well, while Night School Toronto requires a strategic review.
Slide 2
Proposed GM KPIs
Lead-to-Enrollment Conversion KPI
• 8% — Minimum acceptable
• 10% — Target
• 12% — Strong performance
• 15% — Excellent performance
Monthly Revenue Targets
Campaign Monthly Target
KISS French $70,000
Night School Toronto $17,000
Night School Vancouver $15,000
KISS French: $70K represents approximately 43% of the $163K total KPI target.
Slide 3
Night School Campaign Performance
Search leads are converting into sales for other ILAC products.
The Night School campaign is generating value beyond direct Night School enrolments.
Recommendation
1. Stop the dedicated Night School search campaign
2. Use Bridge to promote Night School every 2 months
3. Reallocate approximately $700/month to campaigns with stronger revenue potential and proven results
Slide 4
Slide 5
Slide 6
Slide 6.
Launch ILAC Pathway Overseas
Recommended Market Priority
1. 🇨🇱 Chile — First campaign
2. 🇨🇷 Costa Rica — Next market to test
3. 🇵🇦 Panama — Secondary opportunity
4. 🇸🇻 El Salvador — Longer-term opportunity
Why Start with Chile?
• Strong and established international education market
• High interest in Canada as a study destination
• Large pool of students interested in English + higher education pathways
• Strong digital and social media penetration
Recommendation: Launch Chile first, test performance, then scale to the next market.
Slide 5
Launch French Mobility Overseas
Priority Markets
1. 🇧🇷 Brazil — Priority #1
2. 🇲🇽 Mexico
3. 🇨🇴 Colombia
4. 🇵🇭 Philippines
Recommendation:
Start with Brazil as the first overseas digital campaign market, then expand based on results.
Slide 6
Launch Camp Overseas Campaign
Recommended Launch: February 2027
Top Nationalities for Direct Camp Sales — 2026
Market Sales
🇯🇵 Japan 33
🇹🇼 Taiwan 21
🇲🇽 Mexico 10
🇰🇷 Korea 9
🇨🇳 China 8
🇭🇰 Hong Kong 5
Recommendation:
Prioritize digital campaigns in markets with the strongest proven direct-sales performance.
One suggestion
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This presentation outlines a strategic approach to enhance performance and optimize investments. It begins with diagnosing current conversion rates across campaigns, setting benchmarks for improvement. Next, it emphasizes the importance of reassessing investments in search initiatives, focusing on assisted revenue rather than just enrollment figures. Finally, it highlights plans to scale demand in overseas markets, starting with targeted campaigns in Chile and Costa Rica, while considering...