Engaging Families Through Targeted Sports Marketing Campaigns

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The presentation offers an educational assessment of the "Bristol Flyers Campaign" aimed at converting families into fans through a robust media strategy. It examines the current marketing landscape, highlighting the community engagement versus digital reach challenges, and leverages basketball's growing popularity among youth and adults. Targeting parents and children, the campaign deploys a £2,000 budget across Meta, Google, and TikTok, aiming for measurable outcomes such as 3,000 sessions...