Revitalizing Sonata: Growth Strategies for North Kerala

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This report analyzes business growth from FY19-20 to FY25-26, highlighting a 10.7% CAGR overall, while Sonata faced a decline of -6.4%. Sonata's contribution remains minimal at 5.6%, with stagnant growth despite a 23.3% increase in the territory. Key issues include low confidence affecting sales and a need for strategic repositioning. The proposed restart strategy aims to enhance Sonata's market presence through measurable KPIs and targeted activation, with a goal to increase revenue from...