STP (segmentation, Targeting, Positioning) for GP

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This educational workshop will delve into the Segmentation, Targeting, and Positioning (STP) strategies within the telecom industry, emphasizing Grameenphone as a critical case study. Participants will explore demographic, geographic, and psychographic segmentation strategies and learn how to effectively target key audiences such as the 'Digital Tribe.' The session will also focus on positioning strategies to establish a premium and reliable brand image through technology and innovation,...