Sustainability in Sports Sponsorship and Marketing

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This coursework explores the integration of sustainability and ESG principles in sports. It examines the global shift towards sustainable practices in sports, Morocco's initiatives like eco-friendly stadiums and renewable energy, and the role of ESG in sponsorship and marketing strategies. Furthermore, it highlights the importance of ethical sports practices, empowering underrepresented athletes, and Morocco's leadership as an advocate for sustainability in Africa. Key takeaways emphasise the...