Marketing and Operations Excellence in FMCG Transitions

This presentation explores the strategic landscape of Reynolds American, highlighting the intersection of marketing, operations, and business transitions in the FMCG sector. It examines market trends such as the shift to modern oral and vapor products, delves into segmentation and operational strategies, and emphasizes ESG integration. Practical insights are provided through case studies and scenario-based applications, culminating in actionable recommendations for effective implementation.