Lead Funnel Stages: From Contact to Advocacy
Lead Funnel Stages: From Contact to Advocacy
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The lead funnel stages describe the journey from initial contact as an Information Qualified Lead (IQL), advancing to Marketing Qualified Lead (MQL) for nurturing, transitioning to Sales Accepted Lead (SAL) for review, and finally becoming a Sales Qualified Lead (SQL). Successful conversion results in a customer, who may evolve into a brand ambassador through advocacy and endorsements.