The Power of Branding in Technological Financial Services in LATAM

This workshop, 'Introduction to Branding in FinTech for LATAM', explores branding strategies in the evolving FinTech landscape of Latin America. Participants will learn to define branding's significance, establish strong brand identities, maintain consistency, and build customer trust in financial services. The session addresses challenges such as navigating regional diversities and regulatory requirements while competing in a digital-first ecosystem. Practical strategies, including...