Driving Growth with CPAS: Blinkit Audit & Strategy

This presentation delves into CPAS Audit strategies aimed at boosting Sampann's salience through growth initiatives like Blinkit Bangalore with a focus on pulses and spices. Key topics include optimizing creative strategies to avoid fatigue, iterative progress tracking, and leveraging past campaign insights on ad formats and retargeting. Additionally, we will analyze success metrics such as sales growth and brand salience, and outline a scalable future approach with new targets and expanded...