Ethical Personalization in Advertising: Balancing Engagement and Privacy

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This presentation examines the evolution of the digital advertising landscape and its socio-economic influence, focusing on how these dynamics affect user behavior, specifically in India. It addresses user discomfort with personalized ads, proposing solutions through ethical advertising strategies. Key research questions explore the threshold of ad engagement decline, user perceptions of ad "creepiness," and privacy concerns. A quantitative research design underpins the examination of...