Predicting Telco Customer Churn: Strategies for Success

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This presentation addresses the challenge of customer churn, which significantly impacts revenue. Our goal is to predict churn by leveraging customer demographics and usage data. Through exploratory data analysis, we identify key features influencing churn. We prepare the data by handling missing values, engineering features, and standardizing processes. Our model of choice is gradient boosting, refined through hyperparameter tuning and evaluated via ROC analysis. Concluding with strategic...