21-Day Soft Opening Strategy for TRB Frisco Branch

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This presentation outlines TRB's 21-Day Strategy, focusing on community-driven banking initiatives in the Frisco branch. Key sections include the strategy’s purpose, goals, and TRB’s banking model with emphasis on community engagement and visibility. It details residential and commercial outreach tactics, and implementation examples like 'Botany & Bankers' and 'Yappy Hour.' The conclusion emphasizes success factors, sustained community focus, and steps beyond the soft opening. Leveraging...