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NuFlow is poised to capitalize on a significant market opportunity with a premium engineered polymer that fills the gap between PTMT and brass. Targeting a ₹20,190 Cr market, the strategy focuses on B2B specifications to unlock projects, followed by B2C demand. With 25 out of 27 developer specifications allowing for equivalent products, and a robust network of 5,937 dealers, NuFlow aims to drive retail pull-through through QR verification, enhancing both behind-wall and on-wall kit offerings.