The Effect of Advertisement on Brand Image

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This research investigates the impact of advertising on the brand perception of Summit Pepsi within Addis Ababa, employing a mixed-method approach. It explores the influence of social media and cultural relevance on consumer loyalty, providing key insights into gender and media exposure. The study highlights the significance of creating culturally aligned advertising strategies to enhance brand image and influence consumer behaviour. Methodologically, it explains the use of ANOVA, OLS, and BI...