The Golden Triangle of Fandom: Identity, Recruitment & Retention

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Explore the dynamic interplay of identity, recruitment, and retention in modern sports fandom through our keynote presentation, "The Golden Triangle of Fandom." Delve into the psychological underpinnings of fan identity, including concepts like BIRGing and CORFing, that contribute to a sense of belonging and self-concept. We will also examine the core motivations behind team allegiance, from inherited family bonds and geographical pride to the allure of star power and underdog triumphs. This...