Enhancing Customer Satisfaction via Effective Delivery in Online Shopping
Enhancing Customer Satisfaction via Effective Delivery in Online Shopping
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This research delves into the quality of delivery services in Egypt, sparked by a global shift towards online shopping. It addresses the market's challenges and dissatisfaction prevailing among Egyptian consumers. The study outlines a conceptual framework to explore the impact of delivery dimensions on customer satisfaction, supported by relevant literature and theories such as LSQ and Expectancy Disconfirmation. Employing quantitative methods, it emphasizes ethical considerations, ensuring...