THE INFLUENCE OF TIKTOK USER-GENERATED CONTENT ON FOOD PURCHASING INTENTIONS AMONG GENERATION Z IN WESTERN PROVINCE SRI LANKA.
THE INFLUENCE OF TIKTOK USER-GENERATED CONTENT ON FOOD PURCHASING INTENTIONS AMONG GENERATION Z IN WESTERN PROVINCE SRI LANKA.
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This certification module explores the impact of TikTok on food trends and Gen Z consumer behavior. It covers gaps in existing research, the link between user-generated content (UGC) and decision-making, and the role of trust and entertainment in engagement. With a focus on quantitative methods, statistical tools, and a sample size of 384 responses, learners will analyze key variables and navigate challenges like regional and demographic constraints. The course concludes with actionable...