The Role of E-commerce in Emerging Markets: Focus on India 🌍🛒

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This tutorial provides a comprehensive overview of e-commerce in emerging markets, focusing on the ecosystem, setting up a business, marketing, logistics, and payment systems. It includes practical exercises and case studies, with a specific focus on the e-commerce landscape in India. Participants will gain insights into the importance of e-commerce in driving economic growth and the role of government policies. The tutorial also covers strategies for effective marketing and utilizing social...